Self-confidence can be crucial in swaying the odds
The other day I read in the papers “Hammers manager Slaven Bilic said he is full of confidence before the start of the new season”. So what does it mean to be self-confident? The theory of self-esteem is defined as confidence in yourself and your possibilities. A high level of confidence is manifested through a high degree of confidence in one’s own judgment, or a high opinion of one’s self-worth. This means that a coach who is full of confidence is one who believes completely in his own professional knowledge, skills …
The person I am
Regardless of the level of competency or expertise of a coach, the players and sports public see him firstly, as a person. If they don’t like him as a person, they won’t like him as a coach, despite his knowledge and skills. Besides giving a positive answer to the question “What kind of an expert am I? “, a coach is also expected to answer the question “What kind of person am I? “. I’m sure you’ve invested a lot of time and effort in your professional development, just like many …
Coaches make mistakes, don’t they?
Mistakes are an inevitable part of life. If you make mistakes, it means you’re active and alive. Mistakes should be accepted as part of life. Mistakes should be always turned to our advantage, and we shouldn’t blame others for them. If you did something wrong, you should think about it deeply and analyse what went wrong. Why did this mistake happen to me? Did I act without thinking? Did I hesitate too long and lose sight of exactly what I was doing? Was I distracted and in turn did something stupid? …
Becoming a brand increases competitiveness
Thanks to television, football has become global. It’s visible in every corner of the planet. Wherever there’s an audience, there are always sponsors and advertisers who swiftly recognize the marketing value of sport. All this combined creates the global popularity of top athletes and coaches. The marketing value of coaches as public figures, have a strong impact on people’s behaviour, especially when it comes to market behaviour of consumers. From a marketing point of view, coaches themselves have become a kind of recognizable sports brand. Why you should be interested in …